With the holiday shopping season right around the corner, you may be looking for new ways of attracting new customers. And delivering an unforgettable live shopping experience. How can you stand out during these next weeks? By easily going live in front of a camera, showcasing your products, interacting with your customers, and allowing them to buy from a completely new experience. Live, straight from an engaging, live video shopping session.
Creating great live commerce sessions it’s not hard. There are a few elements that you should always have in mind before going live in front of your audience. A mix of hardware, software, and soft skills will help you succeed. One that will make this holiday shopping season one to remember – for you and your customers alike.
And while we’ve discussed the technical parts of this process before, today we will focus on the soft skill. Better said, we’ll share with you some public speaking tips that will help you create better connections with your audience. But remember that nothing creates a better connection than authenticity does.
Let’s see the elements that help create a memorable live commerce session for the holiday shopping season.
Software and hardware solutions for live commerce sessions
First, we have the products and services that you are passionate about and want to share with your community.
Second, you need the live commerce software that allows you to do it. This is what we’ve built here at Streams.live.
Then, you should make sure that that the camera and lighting work for you, not against you. We have a guide that focuses on the whole process of setting up live commerce sessions, we encourage you to read it. Also, our iOS app will come in handy here, allowing you to go live using your mobile phone.
The technical parts are all set up. What’s next?
Soft skills tips for hosting a live commerce session
At first, the idea of going live in front of other people may sound scary. But once you do it, you’ll become addicted to it. You are showcasing the products you are passionate about in front of a like-minded community. Nothing to be scared of.
Create a script
First thing first, we recommend you to have a script. Not one that should be followed word by word, but one to use as a guideline for your presentation. Going unprepared it’s a great idea.
Create a script to help you with the intro and the order in which you plan to showcase your products. Make sure that it includes the benefits of your products and that it answers some frequently asked questions. During the show, having a script will help you improvise – you will always know that you have a path to go back to, avoiding awkward silence.
Pay attention to your body language
What you say is important. How you say it is equally important. And while for you it’s a live commerce session with many viewers, for each of them it’s more of a one-on-one experience. An intimate experience that requires a personal touch. Here are some tips to help you during live product presentations.
Look straight into the camera
Eye contact is important. And even if you don’t see the person on the other side of the screen, they do.
Try to stand and leave some room so your viewers can see your complete gestures. Have your back straight, in a relaxed position to project energy. A sloppy body posture will make you look unreliable and absent.
A lot. You are the one setting up the tone of the experience and this should be a joy for everybody involved. Smiling also shows engagement.
Use hand gestures
Hand gestures help you capture the viewers’ attention – the most successful Ted talk speakers have twice as many hand gestures during a presentation than the less popular ones. Also, viewers will see you as more enthusiastic about your work.
Don’t touch your face and neck
There’s a myth that people tend to touch their faces when they are lying. It’s related to us trying to calm us down, and it shows the fact that we are not feeling comfortable in our position.
Set up a crisp background
A cluttered background will make you look unprofessional and will distract your viewers. make sure that all eyes are on you and the showcased products. You can create a worm environment by using a season-related background for your sessions.
The holiday shopping season gives you a unique chance to be present in front of your customers. During this time of the year, customers start the shopping journey earlier than usual. They are buying presents not just for themselves, but for their loved ones as well – the stakes are higher now. Your live commerce sessions will help them have a better understanding of the products they are looking for. You can assist your customers live in finding what they are looking for; you can answer their questions, guide them through, and create an unforgettable shopping journey.