Having live commerce sessions with thousands of engaged viewers? Analytics will help you get an exact understanding of how people interacted within the experience. The number of viewers, likes, number of asked questions, and chat entries, are all available in the analytics report. As well as the total number of clicks, CTR, and the distribution of those clicks amongst your products.
But what if you want to go deeper? What if you want to use those questions to update the FAQ section of your website? Or if you had more than 5 products your viewers interacted with?
This is where Advanced Analytics makes the difference. See the CTR distributed over all of your sold products, as well as the number of clicks for each of your products. This option will help see how people interact with your business.
Download the lists of chat entries and the ones with asked questions. Get a better understanding of what people were interested in and use that User Generated Content in your favor. With Advanced Analytics, everything that happened during a live stream shopping session is displayed as data patterns that can be easily understood.