What do you need to start a live commerce channel in 2022
1. A product or service to sell
Live commerce helps you sell your products or services to your audience using a live video experience. If you have something that’s worth selling that you can start incorporating a live commerce channel into your sales strategy.
2. A live commerce software solution
Once you have decided that you want to sell your products live, you need to identify the perfect live commerce platform for your needs. Depending on the shopping journey that you want to create, you can either use social media platform that allows live selling or opt for a live commerce software that allows you to completely own and customize the experience.
3. A presenter to host the show
A live commerce show needs to engage viewers and help them convert. There are multiple options that work, ranging from world-famous influencers that can engage large audiences to experienced shop assistants that can answer any product-related questions (or even both).
4. Somebody to sell to (an audience)
Of course, a successful live commerce show needs an audience interested in your products or services. Make sure that you let people know about your future live commerce shows.