Live shopping is a mix of live video streaming, entertainment, and shopping. On one side, you have a presenter showcasing your products. This can be a shop assistant, an experienced presenter, or an influencer. On the other side of the screen, you have thousands of viewers that watch the show, ask questions, and enjoy the show. And the right moment, they buy the products straight from this live, interactive video experience.
The experience takes the best from both online and in-store shopping. From the comfort of their homes, customers watch the product presentation, ask questions, get the desired answers, and buy with a single click of a button.