In today’s digital age, online commerce is increasingly popular and growing. However, just having an online store is not enough to succeed in business. In recent years, more and more live shopping platforms have appeared, which combine marketing and sales elements into an interactive experience for customers. One such platform is Streams.live, which offers an innovative solution for sellers who want to expand their business.
- How do you shop on Shopify
- How to make your Shopify store live
- How to go live on Shopify and promote your business
- Making a Shopify store live – Reasons to start streaming asap
1. How do you shop on Shopify
A live shopping software is an e-commerce platform that allows merchants to present their products via a live video stream. This involves showcasing products in real-time through a video streaming channel, while users can interact with sellers and other users through live chat or other social features. And buy straight from this live, interactive video session.
In terms of the shopping experience, such software gives users a unique way to see and interact with products before purchasing them. This can be an attractive alternative to the traditional online shopping experience where buyers can only see photos and descriptions of the products.
On the other hand, for sellers, live shopping software can provide a way to better connect with their customers through real-time conversations and immediate feedback. This can also help increase sales and customer loyalty.
To shop from a live shopping session, customers can follow these steps:
- Access the seller’s live stream
- Watch the video presentation of the products.
- Select the product you want to buy and click the “Buy Now” or “Add to Cart” button.
- Continue shopping and add other products to their shopping cart while watching the engaging live show
- When they’re ready to place an order, they will go to your shopping cart, check billing and shipping information, and complete the order.
- Payment can be made using a variety of available payment methods, according to your Shopify store
2. How to make your Shopify store live
Generally speaking, anyone owning a business can sell their products on a live shopping platform, provided they register and comply with the website’s terms and conditions. This includes small and large companies, entrepreneurs, producers, artists, influencers, or anyone who wants to promote and sell their products through a live shopping platform.
However, depending on the platform, there may be restrictions on certain types of products that can be sold. For example, on products that are considered illegal or dangerous. Also, in order to be able to sell, it may be necessary to pay a sales tax or meet certain requirements regarding the quality and authenticity of products, as well as regarding delivery and return services. It is important to read the terms and conditions of the platform before deciding to sell your products on it.
The Streams.live software is a live shopping platform that allows merchants and brands to sell their products through a live video stream. It is available worldwide and can be accessed by users in any country. To register on the platform and start selling their products, merchants, and brands must meet certain requirements, such as:
- Have an active online store or sell products offline: This means the merchant or brand must have an ongoing business that sells products. This can be an online business, through a virtual store, or an offline one, selling products in a physical store.
- Have a portfolio of products that are suitable for being featured in a live video stream: The seller has to have a range of products that are suitable for being featured in a live video stream. This may include products that need a visual presentation or that are better sold through a real-time experience.
- Have a high-quality video camera and a microphone: The users must have a stable video camera and a microphone to be able to provide a high-quality streaming experience. This means using an HD video camera and a quality microphone to ensure a clear and noise-free presentation.
- Have effective presentation and communication skills with the public: The merchants should offer an effective presentation and have communication skills to help them when interacting with the public. Some of these skills are the ability to present the products in an attractive way and to communicate with the public in a way that can make them want to buy the products.
- Accept the platform’s terms and conditions: To join the world of live marketing, merchants must accept the platform’s terms and conditions, which include fees and delivery and return policies.
Therefore, those who sign up to Streams.live have the opportunity to connect with a global audience and increase their sales by broadcasting their products in real time.
3. How to go live on Shopify and promote your business
This type of marketing can be a great option for sellers who want to increase their sales and brand visibility. This method of promoting and selling products can help increase customer engagement and loyalty, as well as gain valuable insights into their preferences and buying behavior.
So, to create a live commerce Shopify with the help of Streams.live, you can follow these steps:
- Go to the streams.live website and click the “Get Started Now” button at the top of the page. Sign up for a free account and fill out your basic information such as name, email address, and password.
- After creating an account, you can easily connect your Shopify store to your Streams.live account, thus allowing you to activate your products for future live shopping experiences.
- All product information is imported from your existing store (availability, prices, colors, measures, etc.). You can activate your products for live shopping, go live in front of your audience, and encourage customers to add products to the cart straight in the video experience, thus reducing any friction.
- Once you’ve created and customized your live shopping store, you can start promoting your products in real-time during your live streams to attract customers to buy your products.
It is important to upload quality videos and make interesting presentations to draw customers’ attention and show them why they should purchase your products. It’s also important to respond quickly to their questions and comments to give them a positive shopping experience and build customer loyalty.
Here are some marketing tips that will help you create effective videos and increase your sales on this platform:
- Plan your content: Create a content plan for your videos before you start uploading them. Presenting related products in the same video shopping session (eg: an entire outfit) will help you increase the average ticket size, as customers rely on your expertise. This will help you organize and create more effective videos.
- Use the right light and sound: Make sure the sound and light are quality during your videos. Good light and clear sound will make your videos look more professional and attractive.
- Use a funny and attractive tone: Be creative and use a funny and attractive tone in your videos. This will help attract customers’ attention and make your videos more memorable.
- Promote videos in advance: Announce videos in advance on social media and in emails. This will help attract more viewers and increase the chances of selling your products.
- Engage with viewers: Quickly respond to questions and comments from viewers during live broadcasts. This will help build rapport with customers and increase the chances of making follow-up sales.
- Use a CTA (call to action): Include a clear call to action at the end of your videos to encourage customers to purchase the product. An example of a CTA would be “Buy now and get 10% off!”.
4. Making a Shopify store live – Reasons to start streaming asap
Starting a live stream for the products you sell can be a great way to connect with your customers and enhance their shopping experience. Through streaming, you can present products in a more interactive and personal way than through photos or textual descriptions.
In addition, you can interact directly with customers in real time, providing them with answers to questions and personalized suggestions. This may help build customer trust and create a loyal community of buyers. Live streams can also be used to launch new products or promote special offers, giving customers additional reasons to shop at your store over others.
Still need reasons to go streaming? Here are a few to get you started:
- Increase sales: A live shopping store offers the opportunity to showcase products in real time, which can help increase sales. Through live shopping, retailers can present their products in an interactive way and provide additional details about the items, helping consumers to make a purchase decision.
- Customer engagement and loyalty: Real-time product showcase and direct interaction with customers can help increase customer engagement and loyalty. Sellers can answer customer questions in real-time and provide advice and recommendations, which can help build a stronger relationship with those who are interested in your store.
- Increased visibility and exposure: Live shopping can help increase the visibility and exposure of your brand and products. Because the presentation happens in real time, consumers can share their experience with other users on the live shopping platform or with friends and family, which is a smart way to increase brand visibility and exposure.
- Lower advertising costs: Once retailers and brands start using live shopping as a method to promote and sell products, this will lead to a reduction in advertising costs. For example, instead of paying for expensive social media ads or other media, retailers can use the live shopping platform to reach a larger and more engaged audience.
- Customer data and information: Through the live shopping platform, merchants can collect customer data and information, such as their purchasing preferences, their purchasing behavior, and information about their feedback. This information should be used to improve the customer experience and provide better products and services in the future.
To conclude, Streams.live is a great opportunity to increase your sales. With a few simple marketing tips, you can create videos that grab their attention and make them buy your products. Remember to plan your content, keep your videos short and to the point, and be creative when promoting the videos beforehand. So, follow these tips and turn your videos into a powerful tool to increase sales and grow your business on our platform!