7 steps for creating a successful live shopping channel
1. Set a goal and create a plan
Decide on what you want to accomplish and which would be the best approach. Want to blast sales from day one? You should probably collaborate with an established influencer that can help you expand your reach? Want to create a community around your brand? It would probably be best if you would engage your shoppers yourself on a weekly basis.
Setting a goal will help you create the best strategy to grow your WooCommerce store.
2. Set up your live eCommerce session
Prepare each live shopping session in advance from a technical perspective. Activate the products that you want to sell, embed the Streams.live widget on the desired landing page, test your lights and camera, and make sure everything is working accordingly. This is a crucial step that will save you from potential unpleasant moments.
3. Communicate with your audience
Let your audience know in advance that you will be hosting a new live shopping session. Even if you embed it on your WooCommerce store or decide to use the URL generated by Streams.live, you need to make sure that you communicate the exact address, time, and date of your next show.
4. Engage your viewers during the live session
Live shopping is a mix of entertainment and shopping, and one of the reasons it is so effective is that it enables two-way communication. Encourage your viewers to ask questions and share their feedback – this way they will feel part of the community. At the same time, the most important product-related questions will be answered live, helping your undecided viewers to buy your products.
5. Use the recorded experience
While nothing can quite beat the live experience, many customers convert afterward. Your content should not be wasted – instead, you should use it for video shopping. This way more of your potential customers can get a better understanding of your product’s look and feel.
6. Analyze, learn, and implement
With our advanced analytics, you get a thorough understanding of each live shopping session. Take the guesswork out, adapt, and create better and better shopping experiences for your customers.