I am not going to lie…Jim was nervous about going live. He always imagined that video commerce sessions are done by professionals. But he understood that nobody could showcase the products better than him. It also helped the fact that he took a look at our brochure and understood that he can easily go live by himself.
For his first live stream shopping session, he selected just two products to showcase. This way, he told himself, emotions are easier to control. This was before he realized that going live in front of your audience gives you a thrilling feeling; you feel nervous but more alive than ever. And when the live eCommerce video session ends, you can’t wait to start the next one.
A prerecorded video was used as a teaser. Before the actual start of the session, when people landed on the page of the experience, they were engaged with a video that had the purpose to tell them a little bit about this experience. This is something that we encourage our partners to do every time they prepare to go live; to use a short, engaging video, as a reminder for those landing on the page before the actual video shopping session starts.
When he actually went live, more than 100 people were watching him. For his first-ever live stream shopping session. “Wow!” he told to himself “people actually care about what I do”. From there on, he did what he does best. What an entrepreneur does best. He shared his passion and his knowledge with the audience.
While Jim was discussing photography, people started using the chat and Q&A features. Some asked relevant questions about which camera should use in specific scenarios. Others, that visited Jim’s brick and mortar shop or had the chance to interact with him on different occasions, shared those experiences with fellow viewers.