During this article, we will focus on how to start a live shopping event and what makes it so efficient. We will have a better look at the elements that it combines in order to directly increase sales and why it helps brands have a better connection with their end consumers.
The Internet gives people many opportunities: with the help of it, you can learn, develop, learn new things, sell and buy. Today we’re talking about sales. Recently, services that provide live commerce services have become very popular.
Live shopping is an ideal option for companies that want to attract a new audience, showcase their product from all sides and increase sales.
Live shopping combines everything that a modern shopper needs: the audience can have fun, ask questions about the product, watch its presentation, and buy straight from the video experience.
Live shopping is the combination of live video, entertainment, and eCommerce that allows customers to watch a product presentation, ask questions, and purchase straight from the video experience.” As almost 9 out of 10 online shoppers have at least one question they need to find an answer to before making a purchase, live shopping helps brands answer those questions in real-time. Thus increasing the conversion rate up to 5X compared to traditional eCommerce.
What Is a Live Shopping Event?
Let’s talk in more detail about the concept of a live shopping event. Live shopping is part of e-commerce. This format of sales performs two functions:
- Entertaining. People are always more interested in watching a video review than listening to a long and boring speech of a consultant in a store. Next, we’ll talk about the importance of a “beautiful picture” in increasing sales.
- Selling. Indeed, all studies show that the audience involved in a live event is more likely to make a purchase. What caused it? The explanation is quite simple: any purchase is an emotion. Our whole life is built on various feelings, and marketers have long proven that in the 21st-century people buy goods not to satisfy a need, but to get an emotion.
Now a little about the benefits of this type of sales. The site is maximally customized for customers and has many advantages:
- the ability to show the product in real-time from all sides;
- ask a question of interest and immediately receive a constructive answer to it;
- collect analytics and understand how popular the product is;
- bonus system: for example, a promotional code that customers will receive only when watching the stream.
How does a Live Shopping Event Increase Your Sales?
By using a live shopping software solution like Streams.live, you can easily embed the experience into your platform, simplifying the communication between your brands and the end consumer.
Another important function of live shopping is audience engagement. To effectively sell a product, you need to enable the viewer to become a part of your show. To do this, you can use different tools, such as humor, beautiful presentations, riddles, and other forms of interaction.
The most popular method of engagement is, of course, the reward. The client will not miss the opportunity to receive a prize, so we advise you to come up with several games and quests with prizes in advance. Perhaps it will be certificates or your products.
Also, a good option would be to switch from other sites. Live broadcasts are currently a key sales tool, you can easily transfer your audience to Streams.live from social networks.
Alternatively, warm up for a live shopping event via Instagram stories. Contact marketers to make really high-quality content. These can be quizzes, useful posts, my engagement of the audience through emotions: show examples of people who have already made a purchase and are happy about it.
Last but not least, a way to increase sales is to attract celebrities. Through agents, you can invite famous people to host your broadcast or be an invited guest. Let’s take an example. The host is broadcasting and then, in the live chat, a message appears from Taylor Swift, something like “how can I buy your product?”
The next action will be a knock on the door, from where the singer will appear and say that she could not wait long for an answer and decided to come in person. Such a move will impress the audience and turn your live shopping event into a real show.
3 Successful Live Shopping Events to inspire from
Looking for some inspiration? Here are some examples that will help you get started with your first live shopping event.
- Alohas. Alohas is a company that manufactures and sells on-demand clothes, shoes, and bags. Alohas is a good example of how to use live video in general (and live shopping in particular) in order to create a better connection with their audience.
- L’Oréal. The world’s largest beauty company is constantly looking for new ways to deliver the best possible shopping experience, both online and offline.
- Samsung. Consumer electronics and live shopping events go hand in hand, especially when tech-savvies have a chance to win special prizes during these live experiences.
6 Tips to Increase Your Sales wit a live shopping event
You have already learned enough about what a live shopping event is, how to increase sales efficiency, and the functions of live commerce. Now let’s talk about the tricks that will help make your live shopping event better.
- Choose the right time and platform, making sure that you have full control over the entire experience, can easily integrate your eCommerce platform, and have access to detailed analytics.
- Make a live event plan. A good organization always includes a plan. Write down the main theses on a piece of paper and think about the order in which you will express your thoughts. Be sure to include competitions in the plan, if there are any in your program.
- Tell the world about your live shopping event. The more people who know about your event, the higher the sales will be. Take advantage of various services such as TikTok, Facebook, and Instagram. A good solution would be to launch targeted advertising or publish an ad with bloggers.
- Engage your audience.
- Make the visual part really attractive. Below will be discussed how to make a good video.
- Record some parts of the video in advance. Streams.live allows you to switch the picture and insert additional videos into your broadcast – take advantage of this feature to engage your audience before, during, and after the actual live experience.
Focus on delivering a quality video experience
There are many elements that make or break a live shopping event, and the quality of the video experience is definitely on top of this list. Here are some hints on how to deliver a quality video stream.
- To record an impressive video, pay close attention to how the elements fit together in a single scene and shot. Also, leave the background clean, or with a bit of decor. All the attention of the audience should be drawn to you and your product.
- Use a tripod to avoid shaking in the frame. If you don’t have special equipment, figure out how to fix the camera: it can be a stack of books or any other stand.
- Watch out for lighting. Properly built light will help you focus on the subject. Also, do not forget about the angle: try to show the goods from the best side.
- Location plays an important role in video recording. You can shoot both outdoors and indoors. If you decide to shoot outdoors, try to find a quiet place where no one will disturb you. This option is only suitable if you are preparing a video in advance. If it will be a live broadcast, give preference to a room or studio – so you will definitely make sure that you will not be disturbed by the wind or other sounds.
Final Words
Live shopping brings an unmatched mix of video streaming, entertainment, and shopping. As online customers are looking for new shopping experiences, Streams.live allows you to easily open a new sales channel, hustle free.
