Livestreaming is a common feature of many platforms and apps. Users and businesses may now create and share video material in real time. The latter can also offer a live shopping option for its followers so they can buy your products from anywhere in the world, and also interact with the seller.
As is the case with any livestream, it can sometimes fail for various reasons. It can be a technical difficulty, like poor internet quality, or making goofs that will ruin your reputation. In this guide, we will teach you how to avoid that completely and offer an immersive experience for your potential customers, while also cementing your reputation as a trusted seller.
What are livestream fails?
When broadcasters on YouTube, Twitch, or other platforms make a mistake on camera, it’s referred to as “livestream fails.” The /r/LivestreamFail subreddit has sprung up as a result of these events.
Before this term became popular, people referred to these problems as a live webcast fail. Whereas some livestream fails were simple facepalm moments, others caused major slip-ups in careers and businesses. But how do you prevent them? First of all, we have to know where the majority of livestream fails come from. Here are the common causes of livestream fails:
No planning
Even if you can do it on the fly, you should plan ahead for your livestream. You’ll want to make sure you stand out and make a solid first impression on your livestreaming audience because the competition is fierce.
Check that you have all of the assets you’ll need before going live, including pre-recorded videos, a PowerPoint presentation, and the products you want to present at your side. When you go live, your aim is to have everything ready and perfect. Also, consider how your livestream will move from one topic to the next.
Poor-Quality Streaming
Going live with a terrible internet connection, audio, or video is a definite way to fail at livestreaming. Viewers have a low tolerance for bad streaming, so make sure you have enough bandwidth, good lighting, a good webcam, and a separate microphone.
This does not imply that you must spend tens of thousands of dollars on livestreaming equipment. You could buy the essentials if you’re just getting started as a streamer. Then, once your streams are bringing in more money, you may increase your equipment. Our tool won’t let you down in key moments, but you still need to have a good internet connection to go with it.
Not testing your equipment
Some streamers have the best equipment, but they don’t always test it. As a result, they occasionally run into technical challenges that may have been avoided if they had double-checked their gear.
Make sure your livestreaming equipment is in working condition before going live. This will reduce the number of technical errors. Also, if you know how to react promptly to a technical difficulty, you will solve it fast enough so your viewers won’t even pay attention.
Not making your live shopping event interactive or engaging
Livestreaming, unlike watching a pre-recorded YouTube video, requires a two-way conversation. The audience and the streamer should be able to connect through live video.
This is especially true for live shopping, as its main focus is to create an immersive experience for the potential customers watching the livestream. While running a livestream, consider using a setup that entails the capacity to respond to inquiries, comments, and criticism in real time.
Also, make sure you keep viewers’ attention with charts, graphs, discounts, graphics, and so on. Don’t forget to reward viewers and customers that engage with your livestream with special points or something similar. It may vary from discounts, sneak peek to new products, etc.
Conclusion
It’s critical to avoid livestream failures because the quality of your live stream represents you and your company. After all, you don’t want to end up like the streamers who have embarrassed themselves in front of the camera and their audience.
Follow our guide, use our live shopping software, and you will be good to go. Don’t forget to test equipment beforehand so you will know exactly what you have to do in certain situations. This way, you will minimize the chances of livestream failure to occur and you can focus on more important things instead of worrying about technical difficulties.
