How often did customers have to go through a stretched process to buy things online? Unfortunately, there are many instances where the answers to customers’ queries took too long, and businesses lost their sales. While online shopping has taken the world up by a storm, customers and sellers still need a better mode of communication to make this process seamless. Thanks to the rise of live chat options for eCommerce businesses, buyers and sellers today have this option to interact live with each other and resolve issues if any. Today live commerce and live shopping are some of the most lively and interesting ways of shopping online. Live chat software enables an overall smooth, efficient, and compelling shopping process. Let’s look at some of the benefits of live chat for eCommerce.
Better Engagement through live chat
Marketers are already aware of what powerful tool videos are in driving the message home. Audio-visual has been creating a lasting impression on the customer base since before the 90s. Today, these audio-visual experiences have been improved ten folds making them more interactive and dynamic for both the buyers and sellers.
Sellers are imaginative and animated in approaching their customers, and the customers show keen interest when they engage in live shopping rather than merely scrolling through products on their phones.
Enhanced Conversion Rates
Conversion rates depend on a lot of things and are a gradual trust-building process among the clients. As we know, conversion rates are directly proportionate to the growth and profit of the business. Hence, all aspects from product quality to safe shipping and return policy must reflect your commitment to your customers.
Live shopping and eCommerce live chat support enable you to answer all your customers’ questions and present a convincing and appealing offer they cannot refuse. In addition, direct communication helps maintain transparency among the buyers and sellers and enhances conversion rates.
Reduces Return and Bounce Rates
One of the main reasons products are returned to the sellers is that the buyers do not have complete knowledge about the product. As a result, some do not even complete the purchase because they are skeptical about what they will receive. Live eCommerce eliminates this issue and clarifies everything customers need to know.
This helps lower return rates and reduces the bounce rate on your website. You can also live stream and let your customers know why they should go ahead with their purchase.
Live Shopping and eCommerce Community
A broader understanding of your product lines will earn you new customers and retain the old ones. Brands may go live and engage their viewers with live shopping. It also facilitates direct contact routes, allowing your consumers to believe that their opinions are valued. While this will immediately influence your sales, it will also help you build a network around your company in the long run. One of the benefits of live chat on eCommerce platforms is that the sellers can immediately resolve any doubts related to their product and service on the spot and convert interest into decisions.
Benefits of live chat in eCommerce – Conclusion
A live commerce experience entails better communication. As per surveys on internet customers, 85 percent of them have at minimum one concern they require answered before purchasing an item. This is one of the primary reasons why FAQ sections on product pages are crucial. Nevertheless, not every one of their inquiries will follow the same pattern. With live shopping, your staff can respond to those inquiries in real-time, when it counts most.
