Today I want to talk to you about a feature that is sometimes neglected when we talk about live commerce. Although it’s the foundation of commerce, it’s so easy to omit it. So let’s see how to use Live Commerce for private shopping sessions.
When the pandemic hit, stores had to reduce their capacity or close their doors. It was then when we were reminded that shopping is not all about products. And although we have commodified goods, we can never do the same with experiences. The innovators quickly adapted and found ways to keep their businesses up and running.
And two things happened:
1. Brands that operate in eCommerce adopted live commerce as a new way to engage audiences and sell. Using video through the customer journey was not something new. But now, businesses realized that using it for the lower part of the sales funnel makes it more efficient.
2. Brands that kept their stores opened focused on one-on-one shopping sessions. This way, customers had a chance to still experience the real shopping experience. And for high ticket purchases, where clients need help, shop assistants are still the real stars. Look at Apple and the importance private shopping sessions have within their business.
When eCommerce boomed, more than half of online buyers said they are not satisfied with the online shopping experience. They were still looking for engagement. But instead, they found static landing pages. The antidote to that is live commerce, and here you can read on how it solves this issue.
By integrating live commerce into their strategies, companies managed to offer an in-store-like experience for their online buyers. eCommerce was no longer an impersonal experience.
Live Commerce for private shopping sessions. The feature
But how can we replicate the private shopping sessions online may you ask? Here is where our latest update comes in handy. It revolutionizes online commerce by allowing you to recreate the assisted shopping session. Online.
We call it “Live Party” because of its intimacy. Similar to the one you have when setting up a party with your friends. In fact, it’s a real-time video experience with up to 50 guests. But in most cases, it’s used for one-on-one shopping sessions. This allows you to have a better connection with your customers and understand what are their needs.
We focused on real-time video because communication is crucial. Just like for any other concierge sales experience.
It’s a two-way video communication channel. Your customers can go live, ask questions, and share their feedback. And your team members can answer them on the spot. Let’s not forget that 85% of online customers have at least one question they need to find an answer to. Otherwise, they won’t make the purchase.
The Live Party focuses on these completely personalized shopping experiences. It’s a tool created for shopping assistants. For brands that understand that each customer has a unique shopping journey. It lets customers schedule their shopping sessions from the comfort of their homes. Even more, it allows your customers to digitally connect with your team. To see your products showcased live.
While it focuses on real-time communication, the commerce enhancements were not neglected. Customers can still buy your products straight from the live experience. But now they are doing it assisted by one of your team members. Thus making sure that your customers are choosing the right products for their needs.
