About the author : Alex Pana

Alex Pana is the Marketing Manager at Oveit, the US-based tech company that developed Streams.live. Prior to joining Oveit, he worked with 2 of the world's leading financial services companies. Over the last 4 years, Alex attended more than 100 live and virtual events, understanding how entertainment and digital payments work together. He is people-oriented and although his role is to share the word about Oveit's solutions, he loves to learn about people's experiences. Be they good or bad. He has a degree in Public Administration. This is where he first learned that small changes can result in big improvements. Having this in mind it was only normal for him to join Oveit.

download the free brochure

The e-commerce industry is constantly evolving, and it can be tough to keep up with all the changes. One of those changes you may have noticed is that customers want more than just products before they buy them. They want advice on how to use the product and how to carry out tasks with the product, which sounds like a job for live chat support.

There has been a rise in the number of people preferring to buy their products online, and this is why an e-commerce business can be a lucrative one. However, many challenges stand in the way of becoming a successful e-commerce company. Read on to find out how Live Shopping can help you stay competitive!

 

Benefits of Live Shopping

Liveshopping view product rate

 

Live shopping is a form of e-commerce where customers can watch a live stream of a product being sold, and then purchase the product if they wish. This can be beneficial for businesses as it allows them to connect with their customers in real-time, and offer a unique shopping experience. 

Here are some of the benefits of live shopping: 

  1. It builds trust between businesses and customers
  2. It increases customer engagement
  3. It helps businesses to stand out from the competition
  4. It offers customers a unique shopping experience
  5. It allows businesses to connect with their customers in real-time

 

Drawbacks of Live Shopping

As with any new technology or business model, potential drawbacks always need to be considered. Here are some of the potential drawbacks of live shopping:

  1. Lack of Control and Technical Issues: Because live shopping is a relatively new concept, there is still a lack of control when it comes to the format and how the sessions are run. This can lead to a chaotic and unprofessional experience for both the shoppers and the retailers. To ensure everything works just fine, check out our guide on how to avoid livestream fails.

 

  1. Time Commitment: Live shopping sessions can take up a lot of time, both in terms of the actual session itself and in terms of the preparation required beforehand. This can be a significant commitment for busy retailers who may not have the time to dedicate to live shopping. But the best part is that is worth it in the end.

 

  1. Pressure to Perform: Because live shopping is being broadcast to an audience, there is pressure on both the retailer and the shoppers to perform well and make sure everything goes smoothly. This can add an extra level of stress to an already stressful situation. You can solve this easily by, well, doing it. After 2-3 sessions you won`t feel this pressure anymore.

 

How to stay competitive with Live Shopping

To stay ahead of the game, you need to be using the latest tools and technologies. Live shopping is one of the newer tools that is helping businesses to stay competitive.

Live shopping is a great way to engage with customers and provide them with an interactive shopping experience. It can also help you to boost sales and conversions. If you’re not using live shopping, you’re missing out on a great opportunity to stay ahead of your competition.

The e-commerce industry is constantly changing and evolving, which can make it difficult to keep up with the competition. Live shopping can help you to stay competitive by giving you the ability to connect with your customers in real-time and offer them exclusive deals and discounts.

Live shopping is a great way to build relationships with your customers and create loyalty. It also allows you to get feedback from your customers in real-time, which can help you to improve your products and services.

If you want to stay competitive in the e-commerce industry, then live shopping is a great option for you.

 

Conclusion

By using Live Shopping, you can offer your customers a unique and interactive shopping experience that will keep them coming back for more.  Providing customers with a live look at your products is a good way to give them the confidence they need to make a purchase.

Live Shopping is also a great way to build customer loyalty and generate repeat business. If you are looking for ways to stay ahead of the competition in the e-commerce industry, then Live Shopping is something you should consider.

About the author : Alex Pana

Alex Pana is the Marketing Manager at Oveit, the US-based tech company that developed Streams.live. Prior to joining Oveit, he worked with 2 of the world's leading financial services companies. Over the last 4 years, Alex attended more than 100 live and virtual events, understanding how entertainment and digital payments work together. He is people-oriented and although his role is to share the word about Oveit's solutions, he loves to learn about people's experiences. Be they good or bad. He has a degree in Public Administration. This is where he first learned that small changes can result in big improvements. Having this in mind it was only normal for him to join Oveit.

Livestream Shopping Guide - CTA

Leave A Comment